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- By Dustin Pollard
- 04 Oct 2026
Secretary of State Rubio announced on Friday that every trade discussion with Canada had been paused following Canada's government reposted via social platforms a 5-minute excerpt of a 1987 speech by President Reagan criticizing tariffs that appeared to trigger President Trump's ire.
The leader of Ontario, Doug Ford, whose government ran the Reagan commercial in US markets this week, wrote on social media that the two nations are "more powerful united", while Trump added his own series of online messages promoting the supposed benefits of tariffs.
"Canada and the US are friends, partners and allies. President Ronald Reagan understood that we are stronger together," the Ontario premier stated with the Reagan clip. "Bless our nation and God bless the United States."
The breakdown in relationships reportedly stems from a one-minute TV commercial featuring Reagan's radio address declaring that "tariffs harm all US workers"
The President responded on his social platform without evidence that Canadian officials had in some way run a "fraudulent" and "false" advertisement, and declared that "every trade discussion with Canada are hereby ended"
Rubio, the top diplomat, on Friday told reporters that the Ontario premier had broadcast advertisements in the US which "used Reagan's statements incorrectly," adding that the Reagan organization had questioned the campaign, too
The Reagan Foundation stated recently that the provincial government's advertisement "distorts" Reagan's address, without explaining how
The premier's team responded by resharing the extended, five-minute segment, and said that the commercial features "a direct clip from a Reagan speeches, which is accessible through public domain"
Democratic lawmakers on the House committee stepped forward to support the Canadian commercial
"This is the commercial that prompted Trump to terminate all negotiations with our neighbor," the committee shared online
The dispute comes as each country face significant dates in the next few weeks
Chris Sands, the head of the Canadian research center at Johns Hopkins School, suggested the failure in negotiations merely formalizes a dead-end process
"Can we stop trade talks? Certainly, you can end discussions about metals, aluminium, power, all of it," he stated
Sands pointed out the contradiction of Trump citing his predecessor while reversing his economic policies
"Reagan supported the country – he believed in free trade. Perhaps President Trump believes that, but that's not his current position now"
Washington imposed 25% tariffs on Canadian imports earlier this year, prompting countermeasures from Ottawa before Trump increased tariffs to 35% in the summer
Ontario, reliant on cross-border manufacturing and auto trade, has been especially impacted
The collapse ultimately puts Carney navigating domestic pressure with a coalition government
"Carney is trying to maintain every region united," Sands said
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